Theory covers 2 diffrent sides of media, the audience and the narrative.
Audience
- Uses and gratifications theory
is a theory that states that media is used due to the reasons like infomation we use media for the infomation it gives to us, personal identity where you look for almost role models in the media, social interaction a means for a viewer/user to socialise with other people and entertainment a means to escape the tedium of the world and to relax.
the theory that we are injected ideas that we belive eg fashion we are injected what is fashion , whats cool and what not.
No comments:
Post a Comment